CMH Mazda Hatfield At The BT-50 Facelift Product Experience Event 2017
“A change is as good as a holiday” they say, well as you all know, the new BT-50 facelift was launched 1st of March 2017. All our Sales staff members was invited to the Mazda BT-50 Product Experience Event, held by Mazda Southern Africa, so that they can introduce, fill us in on all the specifications, prices and for us to experience the BT-50 first-hand, which we certainly did.
The event was held at Amazingwe Lodge (Conference Centre and Spa) in Hartbeestpoort from 13 – 17 February 2017. This was not your ordinary “product training’ experience, Mazda SA really went all-out:
When we arrived we were welcomed with some coffee and breakfast snacks to fuel us for the day. We also got a Mazda cooler bag and inside was water and all sorts of sweeties, like energy bars etc. for us to keep our energy levels up (which only made sense closer to the end of the day, when we were EXHAUSTED). We were briefed on what our agenda was for the day and to our surprise, it was one big adventure from start to finish.
And so it begins. We were split up in groups and each group was assigned to a Mazda BT-50 and inside was instructions, a map, facepaint and a buff for each team member. That’s when we knew things is about to get interesting. We read the instructions and followed the map to our first stop which was Zip-lining. Before we could continue, each team had to paint their faces, think of a team name as well as a team “war-cry” (we experienced quite some funny war-cries).
One Team member had to do the Zip-lining, while the rest of the team had to jump in the Mazda BT-50 and drive to the end point of the Zip-lining, but there was a catch! The rest of the team had to collect 5 small boxes in the bushes, on our way to the end point and in those boxes were puzzle pieces. The one doing the Zip-lining also had to collect puzzle pieces on his way through the Zip-lining course.
After the first adventure, our second stop was back to where we started. That’s when we had a quick session where they explained the changes of the Mazda BT-50 and what models and derivatives will be available. Then it was our favourite part of the day – LUNCH TIME! The buffet was incredible and the desert even more ravishing.
After indulging too much, it was time for adventure number 3 – THE 4X4 TRACK. The coolest and funniest part of the day. It is really amazing what the BT-50 can do on that track and still you feel as comfortable as driving a normal car. After being in the sun most of the day we were off to our 4th and final adventure, Paddle Power. Our maps took us just outside Amazingwe Lodge to a hidden place called “Paddle Power”. Two of your team members had to do a “crossbow target shooting” event and the other two members had to canoe across a river, one blindfolded. Well needless to say, it was great fun and you can just imagine how that went down.
It felt like our day ended so quickly, but don’t make a mistake, even our tired was tired. Mazda SA went all out with this event and made us experience the BT-50 for ourselves, what better way to sell a car if you know exactly what it can do.
We at CMH Mazda Hatfield would also like to take this opportunity to thank Mazda SA for the incredible BT-50 Product Experience Event. It was truly an awesome day. If you would like to experience the BT-50 for yourself, please go to our Dealer Page and “Book a Test-drive” so we can get in contact with you and get you “the” dream bakkie to have.
*Images from Mazda SA